Nothing is more important to us than our users’ trust. All content that we put in Fresh EBT is screened and vetted diligently, both internally and with non-profit partners. We conduct independent due diligence, looking at news reports and online reviews, conducting expert interviews and user interviews, and analyzing savings/earnings claims. We also survey our users and run small pilots to monitor engagement on new content, using this as a measure of interest, fit, and relevance.
In reviewing potential advertising and referral partners for Fresh EBT, we screen based on the following criteria:
- Does the product / service provide tangible value to Fresh EBT users by helping them save or earn money. Examples include products that:
- Allow users to save immediately on groceries (e.g., coupons, FINI grant programs at farmers markets and grocery stores)
- Provide opportunities to save money on basic services (e.g., discounted broadband, Lifeline phone service), often because of clients’ status as SNAP participants
- Connect users to jobs and opportunities to earn money (e.g., direct employers, gig platforms, social enterprise/skills development non profits)
- Does the company behave ethically and act in good faith toward Fresh EBT users (i.e., deliver the promised value / savings as stated, are not predatory in any way, have clear terms of service, have great customer support)
- Is the product / service relevant for a significant portion of Fresh EBT users